TikTok Shop’s announced US Black Friday and Cyber Monday campaign window opened on 11 November and runs through 30 November 2026.
TikTok published the dates in its 14 October holiday announcement, which highlighted product discovery and LIVE shopping as part of its seasonal push.
Where creators join the campaign
TikTok Shop’s US creator campaign guide, updated on 23 September 2026, directs creators to the Black Friday and Cyber Monday campaign card in their creator tools or Seller Center to follow the registration steps. The campaign page shows whether an account and its products are currently eligible.
The guide also describes ongoing checks. An Affiliate Creator may be removed from the campaign if their Promotion Performance Score falls below 3.0 or their Creator Health Rating falls to 150 or below. The guide lists the same Creator Health Rating cutoff for Merchant-Type Creators.
Germany has a longer campaign
TikTok’s German announcement of 6 November lists deal weeks from 11 November to 16 December, including a peak period from 23 to 30 November. That schedule applies to Germany, rather than extending the US campaign beyond 30 November.
Offers and campaign status
The overall calendar does not establish a seller’s price, stock position or the duration of an individual promotion. Affrate’s guide to changing Black Friday offers covers keeping an offer’s claim and its placements aligned when the underlying deal changes.
TikTok directs creators with unresolved eligibility questions to official Seller or Creator Support. Its guide says the campaign page will continue to update participation status throughout the event.
Sources
Sources checked: 13 November 2026.
