UKGC promotions rules 2026: Mixed-Product Incentives Ban

Updated: January 31, 2026 — The UK Gambling Commission’s latest promotions requirements have been in force since 19 January 2026. If you publish UK (Great Britain) bonus content, you should update your pages now: mixed-product incentives are banned, wagering requirements on bonus funds are capped at 10x, and promo terms must be clearer and easier to access.

#ad disclosure: This post may contain affiliate links. 18+ only. Great Britain (UKGC) legal regions only. Offers vary by location and eligibility. Play responsibly.

Not legal advice: This is an operational guide for affiliates and affiliate managers. Always confirm promo mechanics, wording, and eligibility with your operator partner(s) for Great Britain.

UKGC promotions rules 2026: TL;DR (what changed on 19 Jan 2026)

• Mixed-product incentives ban: A single incentive must not include more than one product type (betting, casino, bingo, lottery).
• 10x wagering cap: If bonus funds require playthrough, the requirement must not exceed 10x the bonus funds.
• Terms & clarity: Incentive terms must be clear, transparent, fair, and readily accessible.
• Affiliate impact: Rewrite cross-vertical headlines, reformat bonus tables, and add a “Bonus terms in 10 seconds” summary under every offer.

Additionally, these rules are about how individual incentives are built. Therefore, your hub page can still list multiple offers, but each offer must be cleanly structured and not “mix” product categories in its qualifying action and reward.

UKGC promotions rules 2026: what changed (Was vs Now table)

This “was/now” table is written for editors. In contrast to a legal memo, it tells you what to delete, what to rewrite, and how to structure pages so they survive audits.

UKGC promotions rules 2026 mixed-product incentives ban: what counts as “mixing”

Mixed-product incentives are offers that require the customer to gamble on one product category to receive a reward in a different category (or a prize that includes multiple categories). Consequently, many classic “cross-sell” welcome deals need to be removed or rewritten.

Non-compliant examples (rewrite or remove)

• Bet-to-spin: “Bet £5 and get 20 free spins.”
• Spin-to-bet: “Play slots and unlock a £10 free bet.”
• Mixed reward bundle: “Bet £5 and get a £5 free bet and 20 free spins.”

Compliant structures (what to publish instead)

• Same-category incentive (betting): “Bet £5 to get a free £5 bet.”
• Same-category incentive (casino): “Spend £5 on casino products and get 20 free spins.”
• Customer-choice bonus (unrestricted): “Get £10 bonus money to use on a gambling product of your choice (unrestricted).”

Meanwhile, treat “customer choice” carefully. If the offer claims choice but the reward is restricted (or the terms effectively “link” products), you can still end up in a mixed-product pattern. When in doubt, split the offer into single-product incentives and make product labels obvious.

UKGC promotions rules 2026: 10x wagering cap (how to show it in bonus hubs)

The wagering cap applies where a customer must play through bonus funds before they become withdrawable. As a result, your bonus table should show the exact playthrough number, not vague claims like “low wagering.”

Simple examples you can add to your “Terms summary” box

• £10 bonus funds → max playthrough: £100 (10x)
• £25 bonus funds → max playthrough: £250 (10x)
• £50 bonus funds → max playthrough: £500 (10x)

Copy rule: If your page mentions a number (bonus size) but not the condition (wagering/playthrough), add it. Clarity reduces complaints and partner risk.

Bonus table template (WP blocks) for UKGC promotions rules 2026

This WordPress/Gutenberg template is built for compliance and speed. Moreover, it makes product type, wagering/playthrough, and terms access explicit—exactly where editors tend to miss details.

Copy-paste: Bonus comparison table (Gutenberg / WP blocks)

<!-- wp:table {"className":"affrate-bonus-table"} -->
<figure class="wp-block-table affrate-bonus-table">
  <table>
    <thead>
      <tr>
        <th>Operator</th>
        <th>Product (single type)</th>
        <th>Offer headline</th>
        <th>Wagering/playthrough (bonus funds)</th>
        <th>Mixed-product risk?</th>
        <th>Key terms (1 line)</th>
        <th>Full T&Cs</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td>[Brand]</td>
        <td>Casino</td>
        <td>£10 bonus funds (new customers)</td>
        <td>10x max</td>
        <td>No</td>
        <td>Min dep £10 • Expires 7 days • Eligible games listed</td>
        <td><a href="[operator-terms-url]" rel="nofollow external">Promo terms</a></td>
      </tr>
      <tr>
        <td>[Brand]</td>
        <td>Betting</td>
        <td>£5 free bet (new customers)</td>
        <td>N/A (or 10x max if bonus funds apply)</td>
        <td>No</td>
        <td>Min odds [x] • Expires [x days] • Stake returned? [Yes/No]</td>
        <td><a href="[operator-terms-url]" rel="nofollow external">Promo terms</a></td>
      </tr>
    </tbody>
  </table>
</figure>
<!-- /wp:table -->

Copy-paste: “Bonus terms in 10 seconds” (put under every table)

<!-- AFFRATE BONUS TERMS SUMMARY (10 seconds) -->
<div class="affrate-terms">
  <h4>Bonus terms (quick summary)</h4>
  <ul>
    <li>Eligibility: new customers • 18+ • location restrictions apply</li>
    <li>Product: [Betting/Casino/Bingo/Lottery] (single type)</li>
    <li>Wagering/playthrough: [e.g., 10x bonus funds max] • expiry: [X days]</li>
    <li>Key limits: min odds/game contribution • max cashout (if any) • excluded markets/games</li>
    <li>Full T&Cs: link to the operator promo terms page</li>
  </ul>
</div>

On the other hand, don’t bury the important stuff. One readable summary box often converts better than a wall of small print.

UKGC promotions rules 2026: update review pages & bonus hubs in 2 hours

If you monetise Great Britain traffic, you need a controlled sprint. Therefore, here’s a time-boxed plan that an editor can execute today.

0–15 minutes: inventory the pages that can break you

• List your top UK pages by revenue: bonus hubs, “best offers”, reviews, “top X”.
• Search for red-flag phrases: bet and get spins, unlock spins, cross-sell, bundle, sports + casino.
• Create a “Fix First” list of the top 10 URLs.

15–35 minutes: rewrite mixed-product headlines (the biggest risk)

• Split any cross-vertical “welcome bundle” into separate offers by product type.
• Remove qualifying/reward mismatches (betting action → casino reward, or vice versa).
• Keep one product type per incentive headline and per CTA block.

35–60 minutes: refresh your bonus tables

• Add a Product column (Betting / Casino / Bingo / Lottery).
• Show Wagering/playthrough for bonus funds (≤10x) or remove the offer if you can’t verify it.
• Place the “Full T&Cs” link beside each offer.

60–90 minutes: add clarity blocks that prevent complaints

• Paste the “Bonus terms in 10 seconds” block under every offer table.
• Ensure #ad disclosure is above the fold and before the first CTA.
• Add a short RG line and an 18+ reminder near CTAs.

90–120 minutes: QA like a compliance team

• Click every CTA + terms link (no broken URLs, no geo-mismatched landing pages).
• Check mobile: the disclosure and “18+ / play responsibly” should appear early.
• Add a “Last checked” line at the top of the page to log accountability.

Compliance & RG for UK affiliate pages

UK bonus compliance is not only “rules text.” It’s presentation. Additionally, disclosure and responsible gambling messaging reduce disputes, protect partners, and strengthen trust.

• #ad / affiliate disclosure: keep it above the fold. See Advertising & Affiliate Disclosure.
• 18+ messaging: show it early, especially near CTAs.
• Responsible gambling: include a short reminder and a help/resources link. See Responsible Gambling.
• Legal-only targeting: this post is for Great Britain regulated offers only; avoid positioning UK bonuses for offshore users.

RG resources (UK): If you need support, consider GambleAware / National Gambling Helpline and self-exclusion tools like GAMSTOP. Gambling should be entertainment, not income.

For broader publishing standards, use our checklist: Affiliate Compliance 2026 – #ad, RG & Geo‑Fencing (iGaming Affiliates). Also, browse UKGC-tagged listings here: UKGC content archive.

FAQ: UKGC promotions rules 2026 for affiliates

Do these UKGC promo rules apply to affiliates?

The LCCP requirements apply to UKGC licensees, but affiliates are part of the marketing chain. Consequently, if you promote or describe a non-compliant incentive, you create partner risk and may be asked to remove or rewrite content quickly.

Can a page list both betting and casino offers?

Yes. However, the risk is inside an individual incentive. Keep each offer single-product (or genuine unrestricted customer-choice credit) and label product type clearly.

What’s the fastest “mixed-product” red flag?

If one headline contains two product words (for example: “bet” + “spins”), treat it as a rewrite priority. At the same time, check the offer’s qualifying action and reward to confirm it’s single-category.

Does the 10x cap mean all wagering is always exactly 10x?

No. It’s a maximum. Therefore, you still need the exact number for each offer, plus expiry and significant terms, because operators can set different (lower) requirements or different structures.

What should I do with old review pages that mention 30x–60x wagering?

Update them. First, confirm current terms with the operator. Then, replace old values, add the “Bonus terms in 10 seconds” box, and log a “Last checked” date.

Sources (verified January 31, 2026)

• UK Gambling Commission — LCCP SR Code 5.1.1 (Rewards and bonuses)
• UK Gambling Commission — Previous changes to the LCCP (January 2026 update)
• UK Gambling Commission — Socially responsible incentives: what operators need to know
• UK Gambling Commission — Gambling promotions to be safer and simpler (implementation date update)
• ASA/CAP — Gambling, betting and gaming: Free bets and bonuses (significant terms, clarity)
• ASA/CAP — Online Affiliate Marketing (disclosure guidance)