1. Market Growth Snapshot
Global spend: up 9.8% from $14.3 B (2023) to $15.7 B (2024).
US spend: up 12.1% from $9.56 B (2023) to $10.72 B (2024).
2. Big-Network Benchmark Table
| Network | 2024 KPI | Δ vs 2023 | Source |
|---|---|---|---|
| Awin + ShareASale | $19 B advertiser revenue, $1.4 B publisher payouts | +7 % | [1] |
| CJ Affiliate | $16 B revenue driven for brands | n/a | [2] |
| impact.com | $200 M ARR; $100 B GMV; $4.5 B partner payments | +20 % ARR YoY* | [3] |
| Rakuten Advertising | $1 B+ commissions paid; 400 M consumers reached | ≈ +8 % | [4] |
| Catena Media | €43.9 M N-America revenue (-35 %) | ▼ | [5] |
| Better Collective | €63 M recurring rev (+28 %) | ▲ | [6] |
| Gambling.com Group | $170-174 M guidance (+35 %) | ▲ | [7] |
*impact.com crossed $200 M ARR for the first time in 2024.
3. Segment Highlights
- Retail & DTC: Creator-led commerce and TikTok Shop drove a 23 % YoY jump in affiliate-attributed GMV during Q4-2024.
- iGaming: Slower US state roll-outs hurt some incumbents (Catena), while diversified groups (Better Collective) gained on LatAm and esports expansion.
- Finance & Fintech: High-APR card and BNPL offers boosted EPCs 18 % across CJ and Rakuten vertical reports.
4. Key 2024 Trends vs 2023
- AI-Powered Partner Matchmaking: Impact.com & Rakuten rolled out predictive alignment tools, cutting activation time by 30 % on average.
- Search-Algo Shocks: Google’s March & September updates de-indexed thin review sites, shifting spend to quality content partners (Awin data).
- Social-Commerce Surge: Live-shopping events on TikTok delivered triple-digit ROAS spikes for CPG brands, reshaping last-click patterns.
- Regulation: FTC’s new 2024 endorsement-guidelines increased disclosure audits; networks invested in automated compliance scans.
5. Outlook for 2025
eMarketer projects US spend to break $12 B and global spend to top $17.8 B, a CAGR of 13 % through 2026. Expect accelerated M&A among mid-tier SaaS platforms and further convergence with influencer-marketing exchanges.
Infographic
Sources
- Awin. 2024 Corporate Fact Sheet.
- CJ Affiliate. 2024 Network Overview.
- impact.com. Q4 2024 Investor Update.
- Rakuten Advertising. 2024 Results.
- Catena Media. FY 2024 Report.
- Better Collective. FY 2024 Presentation.
- Gambling.com Group. 2024 Guidance Release.
Click to rate this post!
[Total: 0 Average: 0]
