Lucas Keller

Lucas Keller

Telegram Marketing & Esports Betting: 5-Year Growth and Affiliate Impact

Telegram’s Meteoric Rise (2019-2024) From 300 million monthly active users (MAUs) in 2019 to 950 million in 2024, Telegram has tripled its community in just five years. The app’s privacy focus and channel ecosystem have made it a go-to hub for gambling and esports chatter. Why Affiliates Love Telegram Esports Betting Market Trajectory Total esports wagers exploded from $9.3 B in 2019 to an estimated $11.3 B in 2023, with forecasts of $11.2 B+ for 2024. Telegram’s Direct Impact on Esports Betting Best Practices for Affiliates Infographic Conclusion Telegram’s channel architecture and ad stack have turned it into a conversion powerhouse for esports affiliates. As both Telegram MAUs and esports wagering volumes keep rising, marketers who master bot automation, segmented content, and real-time promos stand to capture a lucrative—and still under-served—slice of the iGaming pie.