Telegram’s Meteoric Rise (2019-2024)
From 300 million monthly active users (MAUs) in 2019 to 950 million in 2024, Telegram has tripled its community in just five years. The app’s privacy focus and channel ecosystem have made it a go-to hub for gambling and esports chatter.
Why Affiliates Love Telegram
- High Engagement: Users open Telegram 21 times a day and spend 41 minutes in-app.
- Proven Conversions: A 2024 case study recorded 18,000 + conversions from Telegram Ads alone , while other tests showed up to an 18-fold lift vs. standard ad formats.
- Channel Trust: Betting tip communities often exceed 50 k members, offering affiliates a ready-made micro-niche.
Esports Betting Market Trajectory
Total esports wagers exploded from $9.3 B in 2019 to an estimated $11.3 B in 2023, with forecasts of $11.2 B+ for 2024.
Telegram’s Direct Impact on Esports Betting
- Real-Time Odds Drops: Bookmakers push flash offers via channel posts—perfect for impulsive, mobile-first bettors.
- Streamer-Led Funnels: Influencer-run channels combine live match commentary with tracked affiliate links, shortening the click-to-bet journey.
- Community Social Proof: Public win screenshots and discussion threads build FOMO and boost first-time deposits (FTDs).
Best Practices for Affiliates
- Segment Channels: Separate CS:GO Odds, Dota 2 Live Bets, and Multi-Sport Boosts to keep feeds hyper-relevant.
- Leverage Native Ads: Combine Telegram’s sponsored messages with in-channel pinned posts for double exposure.
- Automate Tracking: Use bot integrations to fire post-back URLs instantly after each conversion for rock-solid attribution.
Infographic
Conclusion
Telegram’s channel architecture and ad stack have turned it into a conversion powerhouse for esports affiliates. As both Telegram MAUs and esports wagering volumes keep rising, marketers who master bot automation, segmented content, and real-time promos stand to capture a lucrative—and still under-served—slice of the iGaming pie.
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