WOW Partners is an online casino affiliate program founded in 2023. Built on the ReferOn platform, it focuses on providing flexible revenue share and CPA deals for gambling affiliates. The program targets a wide range of GEOs, including Europe, the CIS and Asia, and provides dedicated managers and marketing tools.
About the WOW Partners affiliate program (snapshot)
WOW Partners operates an iGaming portfolio offering revenue‑share, CPA and hybrid commission deals. The exact terms vary by geography and by individual brands in the network. Affiliates should review each offer to understand the cookie duration and commission structure.
Traffic & Reach (30%) — 70/100
WOW Partners is a relatively new affiliate program, so its brand recognition and organic search visibility are still developing. The network focuses on emerging markets rather than saturated Western European ones, resulting in moderate but growing traffic volumes. We assign 70/100 for Traffic & Reach.
Reputation & Licensing (25%) — 70/100
Many of the brands under WOW Partners operate under offshore licences, and the program itself is not well‑known outside niche communities. However, there are no major scandals or unresolved complaints, and the team appears to operate transparently. We score Reputation & Licensing at 70/100.
Bonus Portfolio (20%) — 80/100
Affiliates with WOW Partners can negotiate flexible commission models including rev‑share, CPA and hybrid deals. The program frequently runs promotions and offers to incentivise new sign‑ups, which enhances earning potential. We award the Bonus Portfolio an 80/100 rating.
UX & UI (15%) — 85/100
The WOW Partners dashboard has a modern design with clear navigation and real‑time statistics. The interface is mobile‑responsive and allows affiliates to filter and export performance data easily. This well‑structured user experience earns a 85/100 for UX & UI.
Affiliate Support (10%) — 75/100
Support is available via email and messaging apps, and response times are generally timely. However, not every partner receives a dedicated account manager, and some materials are only available in select languages. Overall, support quality rates 75/100.
Overall Rating — 75/100
Taking all factors into account, WOW Partners achieves a weighted score of 75/100 under our transparent 0‑100 methodology. The programme offers solid commission flexibility and a polished dashboard, but its reach and reputation remain average. For a full explanation of our scoring process, read our methodology.