WOW Partners Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 75.0/100

WOW Partners is an iGaming affiliate program launched in 2023 representing casino and sportsbook brands including SG Casino and BTCplay. Both brands are licensed in Curaçao and feature content from over 90 game providers in multiple languages. The program offers revenue share commissions up to 60% and CPA deals up to €500, operating on the ReferOn platform with timely payments and multi-language support.

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Traffic & Reach

WOW Partners demonstrates reach in its core target markets and verticals. Its discoverability is driven by branded and offer-related searches.

Reputation & Licensing

WOW Partners features up-to-date terms and transparent brand licensing, which improve its risk posture.

Bonus Portfolio

WOW Partners offers a multi-brand commission portfolio with generous terms. Affiliates can earn up to around 50–60% revenue share and can request CPA or hybrid deals (with high CPAs reportedly up to €500). The program covers several casino and sportsbook brands under a Curaçao license, giving marketers a variety of promotions to work with. Payouts are issued monthly, with a minimum threshold of €100, and negative balances reset on each pay cycle, removing carryover risk. There’s also a 5% sub-affiliate commission for referred partners. Overall, WOW Partners’ bonus and commission offerings are flexible, but affiliates should note the licensing context (offshore) when targeting certain markets.

UX & UI

The WOW Partners platform emphasizes a straightforward affiliate experience. Running on the ReferOn software (an established affiliate backend), it provides clear navigation and standard tools for tracking performance across its brands. The interface is intuitive enough for new affiliates, offering real-time reporting and access to marketing materials without clutter. Both desktop and mobile views are supported, ensuring affiliates can check stats on the go. While WOW Partners’ dashboard may not have extensive customization beyond the essentials, it delivers a stable user experience with transparent data and minimal friction during onboarding or campaign setup.

Affiliate Support

WOW Partners provides dedicated affiliate support across multiple channels. Affiliates can reach out via email and instant messaging (including Telegram or Skype), and the program promotes 24/7 multilingual assistance to accommodate partners in different regions. In practice, affiliate managers are responsive to inquiries, helping with account setup, deal negotiations, and technical issues. While each affiliate may not have a single assigned manager, the support team collectively ensures questions are addressed in a timely manner. With communication lines open around the clock, WOW Partners demonstrates a commitment to partner service, though formal community forums or resource hubs are not prominently featured.

Verdict

WOW Partners is best suited for affiliates who operate across diverse markets and want to promote multiple casino and sportsbook brands under one program. Its generous commission potential (including high rev-share percentages and CPA options) appeals to experienced marketers looking to maximize earnings, especially those open to Curaçao-licensed operators and crypto-friendly gaming brands. Affiliates focusing on emerging or niche audiences—such as crypto gamblers or players seeking new gamified casinos—will find a good fit here. Conversely, marketers who prioritize long-established, strictly regulated brands (e.g., UK or Malta licensed exclusives) might find WOW Partners less aligned with their portfolio. Overall, it serves growth-driven affiliates looking for flexibility and variety.

Key Terms

• Official site: https://wowpartners.com
• Verticals: Casino & sportsbook multi-brand affiliate program
• Markets: Global (EU, CIS, Asia markets)
• Languages: English

Sources

Official sources

• https://www.wowpartners.com/
• https://www.wowpartners.com/terms-and-conditions
• https://www.sgcasino.com/

Third‑party sources

• https://findmyaff.com/affiliate-programs/wow/
• https://www.askgamblers.com/casino-affiliate-programs/wow-partners-review

Portal & Program Details