WhichBingo Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 75.9/100

WhichBingo is a pioneering UK bingo affiliate site founded in 2000. It provides independent reviews of online bingo platforms and casinos, and has published over 3,000 user-generated bingo site reviews to date. The portal has a highly engaged community – the annual WhichBingo Awards in 2025 garnered roughly 265,000 votes from players, underscoring the brand’s strong trust and following. Renowned as one of the most respected bingo comparison sites in the UK, WhichBingo combines decades of industry presence with up-to-date bonus listings and bingo news.

How we score: We evaluate each listing using our weighted methodology (0–100). See the full criteria on the Methodology page.

Traffic & Reach

WhichBingo enjoys a concentrated audience in its home market. The site receives an estimated ~1 million visits per month, predominantly from the United Kingdom. This makes it a leading portal in the bingo segment, though its international reach is naturally limited by its UK bingo focus. Its specialization means traffic from outside the UK is modest, but within the UK, WhichBingo’s name recognition and community engagement (e.g. hundreds of thousands of votes in its awards) reflect a deep penetration in the bingo niche. Overall, its reach is strong in-region while moderate on a global scale.

Reputation & Licensing

WhichBingo has a sterling reputation built over two decades. It strictly lists bingo sites that are licensed by the UK Gambling Commission and verifies each for compliance with regulatory standards, ensuring players only encounter legitimate, fair operators. The site’s longevity and transparency – including independent editorial content and community voting on awards – contribute to a high trust level. WhichBingo’s commitment to fair play is further demonstrated by its practice of monitoring bingo rooms against UKGC policies. There have been no major controversies; the portal’s brand is synonymous with trust in the UK bingo scene. Its blend of clearly disclosed sponsored sections and unbiased reviews helps keep its reputation intact.

Bonus Portfolio

WhichBingo’s main offers are bingo bonuses like free plays, ticket packages and subscriptions. Promotions are updated regularly, but the share of casino bonuses is minimal, leaving little for casino players.

UX & UI

The site is organized into clear sections (Reviews, Bonuses, News), but it is not as modern as newer portals. The menu can be overloaded and advertisements sometimes interfere with content. The mobile version works reliably, though the design could be more up-to-date.

Affiliate Support

WhichBingo provides feedback channels, concise guides and lead payments, but its support is not as strong as what larger aggregators offer.

Verdict

WhichBingo’s long-standing reputation, active community and fair bonus terms underpin its strong performance. However, its niche bingo focus and limited reach mean it may not appeal to all affiliates.

Key Terms

• Official site: https://www.whichbingo.co.uk
• Verticals: Online bingo reviews & community (UK)
• Markets: United Kingdom
• Languages: English

Sources

Official sources

• https://www.whichbingo.co.uk/
• https://igamingbusiness.com/casino-games/xlmedia-snaps-up-whichbingo/
• https://sbcnews.co.uk/europe/2024/04/05/gambling-com-finalises-acquisition-of-xlmedia-assets/

Third‑party sources

• https://www.trustpilot.com/review/whichbingo.co.uk

Portal & Program Details