Time2play Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 79.1/100

Time2play is an affiliate portal focused on online gambling comparison platform (casinos & sports). It targets United States (state-by-state). The site supports English. Founded in 2018, it is run by Gaming Innovation Group (via Time2Play Media). This review is written for affiliate marketers and is based on publicly available information and editorial research.

How we score: We evaluate each listing using our weighted methodology (0–100). See the full criteria on the Methodology page.

Traffic & Reach

Time2play competes primarily on content depth and search visibility. Its coverage of online gambling comparison platform (casinos & sports) and multi-market positioning (United States (state-by-state)) help it attract top‑of‑funnel users who are looking for comparisons, bonuses, and operator information. Traffic estimates can vary across third‑party tools, so Affrate focus on consistency signals (content breadth, update cadence, and brand demand) rather than a single number.

Reputation & Licensing

As a media/review brand, licensing typically applies to the operators it covers rather than the portal itself. Reputation is therefore driven by transparency (disclosures, methodology), accuracy of listings, and how disputes/complaints are handled. Public materials indicate: Licensed affiliate in multiple US states (AZ, CO, IN, LA, MI, NJ, PA, TN, VA, WV). Ownership/operator context: Gaming Innovation Group (via Time2Play Media). Always confirm licensing and local eligibility on the official site before promoting.

Bonus Portfolio

Time2play maintains an extensive portfolio of casino bonuses on its portal, highlighting current welcome offers and promotions from a wide range of operators. The editorial team updates these bonus listings frequently, and each promotion is accompanied by clear terms and conditions to ensure transparency (a critical factor for compliance and user trust). The site covers multiple markets, so affiliates can find bonuses relevant to various regions, from Europe to North America. While Time2play itself doesn’t host proprietary promotions or a player loyalty program (being an affiliate site rather than an operator), it excels at curating and explaining third-party offers. This thorough bonus coverage gives affiliates ample and well-documented incentives to attract players, reinforcing conversion with trustworthy information.

UX & UI

Time2play offers a polished, modern website interface that caters well to both novice and experienced users. The portal features intuitive navigation and quick-loading pages, which help keep visitors engaged as they browse casino reviews or compare bonus offers. It’s fully optimized for mobile devices, ensuring that content like data-driven comparisons and interactive tools (for example, side-by-side operator filters or personalized ‘playscore’ rankings) display clearly on smaller screens. These user experience elements not only make the site easy to use but also enhance credibility—users can effortlessly find and evaluate casinos and bonuses, which in turn can lead to higher conversion rates for affiliates driving traffic to Time2play’s recommended operators.

Affiliate Support

Time2play stands out among affiliate portals for having a somewhat structured approach to partner support. The company behind Time2play holds multiple iGaming affiliate licenses and appears to have a partner management team in place, which means they communicate professionally with the operators they promote. Affiliates (i.e., casino partners) report that the team is responsive via email and provides resources like a comprehensive FAQ section to address common concerns. That said, since Time2play isn’t an affiliate network for third-party publishers, individual webmasters won’t find features like dashboards or personal account managers for themselves. The support is more about maintaining good relations with advertising partners and ensuring content compliance, rather than offering a program for external affiliates to join.

Verdict

Time2play is a rising star in the affiliate portal space, well-suited for affiliates who prioritize accuracy, compliance, and a modern presentation. Backed by a team that holds respected gambling licenses (MGA, UKGC), Time2play excels at serving regulated markets with trustworthy, data-driven content that can enhance conversion quality. It’s an ideal partner for those who want to send traffic to a site that will educate and convert users through comparison tools and a polished user journey. Affiliates focusing on regions like Europe or North America will appreciate Time2play’s localized approach and multi-language support. One consideration: Time2play is a relatively new entrant, so its brand recognition and traffic are still growing compared to longstanding portals. Additionally, it doesn’t operate an affiliate program for publishers. Overall, it’s a high-quality, compliance-first platform beneficial for partners valuing long-term player value and transparency.

Key Terms

• Official site: https://time2play.com
• Verticals: Online gambling comparison platform (casinos & sports)
• Markets: United States (state-by-state)
• Languages: English

Sources

Official sources

• https://time2play.com/
• https://www.gig.com/news/

Third‑party sources

• https://sbcnews.co.uk/europe/2023/11/08/gig-kafe-rocks/
• https://next.io/news/investment/gig-completes-kafe-rocks-acquisition/

Portal & Program Details