SportsBettingDime Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 78.3/100

SportsBettingDime is an affiliate portal focused on sports betting news & odds comparison. It targets USA & Canada. The site supports English. Founded in 2012, it is run by XLMedia plc. This review is written for affiliate marketers and is based on publicly available information and editorial research.

How we score: We evaluate each listing using our weighted methodology (0–100). See the full criteria on the Methodology page.

Traffic & Reach

SportsBettingDime competes primarily on content depth and search visibility. Its coverage of sports betting news & odds comparison and multi-market positioning (USA & Canada) help it attract top‑of‑funnel users who are looking for comparisons, bonuses, and operator information. Traffic estimates can vary across third‑party tools, so Affrate focus on consistency signals (content breadth, update cadence, and brand demand) rather than a single number.

Reputation & Licensing

As a media/review brand, licensing typically applies to the operators it covers rather than the portal itself. Reputation is therefore driven by transparency (disclosures, methodology), accuracy of listings, and how disputes/complaints are handled. Public materials indicate: Licensed in regulated US states (via XLMedia). Ownership/operator context: XLMedia plc. Always confirm licensing and local eligibility on the official site before promoting.

Bonus Portfolio

SportsBettingDime aggregates a broad selection of sportsbook sign-up bonuses and promo codes across its target markets. Bettors visiting SBD can find dozens of current offers, such as risk-free bets, first deposit matches, and odds boosts, for major sportsbook brands in the US, Canada, and Brazil. The portal clearly presents and compares these promotions, which is valuable for affiliates aiming to convert sports bettors by showcasing the best deals available. However, since SBD itself is not an operator and doesn’t run any in-house promotions, it doesn’t offer exclusive bonuses beyond what the sportsbooks provide. This means the bonus portfolio is comprehensive in what it lists but inherently limited to the promotions offered by partner sportsbooks.

UX & UI

SportsBettingDime delivers a rich user experience tailored to sports bettors, which in turn benefits affiliate conversions. The site features interactive elements like real-time odds comparison tables, AI-generated game predictions, and tools for line shopping, all of which engage users by providing value-added information. Despite packing in a lot of data, SBD’s navigation remains intuitive on both desktop and mobile platforms, allowing users to smoothly switch between odds tools, betting guides, and sportsbook reviews. The inclusion of educational content for beginners (explaining betting strategies and terms) further enhances usability and keeps a broad audience on the site. This combination of advanced tools and easy navigation fosters trust and encourages users to click through to the recommended sportsbooks, making the UX a strong asset for affiliate performance.

Affiliate Support

Because SportsBettingDime operates as an independent media portal (and not as an affiliate network), it does not provide any traditional affiliate support structure. There is no platform for other affiliates to sign up or receive commissions under SBD; instead, SBD itself is the affiliate referring players to sportsbooks. As such, features like affiliate dashboards, commission payments, or dedicated affiliate managers are absent. The site’s team maintains transparency about its monetization (clearly noting that it earns from referral links) and upholds responsible gambling standards, but these practices serve the end-users and regulatory compliance rather than providing support to affiliate partners. In short, SBD offers great content but no direct support or partnerships for fellow affiliates.

Verdict

SportsBettingDime is a premier content portal for sports betting enthusiasts and is best leveraged by affiliates as a reference and traffic funnel rather than a program to join. Backed by Sportradar’s credibility, SBD provides high-quality odds tools and impartial analysis that can significantly engage and educate visitors, which in turn helps convert them when they click out to sportsbooks. It’s an ideal partner in the sense that affiliates can trust SBD’s content to build player confidence (potentially increasing conversion rates for sportsbook sign-ups). However, it’s not suitable for those looking to earn commissions directly through SBD, since it offers no affiliate partnership program. In summary, SportsBettingDime works as a reliable, informative hub that affiliates can align with for content and comparisons, but any monetization comes from the sportsbooks themselves.

Key Terms

• Official site: https://www.sportsbettingdime.com
• Verticals: Sports betting news & odds comparison
• Markets: USA & Canada
• Languages: English

Sources

Official sources

• https://www.sportsbettingdime.com/
• https://sportradar.com

Third‑party sources

• https://sbcamericas.com/2024/10/21/sportradar-xlmedia-affiliate-sale/
• https://www.bdo.co.uk/en-gb/deals/acquisition-of-xlmedia-s-north-american-business-by-sportradar-ag

Portal & Program Details