Bojoko Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 79.0/100

Bojoko is an affiliate portal focused on online casino comparison platform & community. It targets UK, Finland, Canada, US (NJ). The site supports English, Finnish. Founded in 2017, it is run by Good Game Ltd (Bojoko). This review is written for affiliate marketers and is based on publicly available information and editorial research.

How we score: We evaluate each listing using our weighted methodology (0–100). See the full criteria on the Methodology page.

Traffic & Reach

Bojoko competes primarily on content depth and search visibility. Its coverage of online casino comparison platform & community and multi-market positioning (UK, Finland, Canada, US (NJ)) help it attract top‑of‑funnel users who are looking for comparisons, bonuses, and operator information. Traffic estimates can vary across third‑party tools, so Affrate focus on consistency signals (content breadth, update cadence, and brand demand) rather than a single number.

Reputation & Licensing

As a media/review brand, licensing typically applies to the operators it covers rather than the portal itself. Reputation is therefore driven by transparency (disclosures, methodology), accuracy of listings, and how disputes/complaints are handled. Ownership/operator context: Good Game Ltd (Bojoko). Always confirm licensing and local eligibility on the official site before promoting.

Bonus Portfolio

Bojoko’s approach to bonuses is built around transparency and user choice rather than sheer volume. The portal allows players to filter casinos by bonus type (for instance, by no-deposit offers, free spins, or high-roller bonuses) and displays the key details of each casino’s promotions, as provided directly by the operators. This means Bojoko’s bonus listings are comprehensive in scope and always include the full terms and licensing info for credibility. However, unlike some portals, Bojoko doesn’t centrally curate a separate bonus database or push exclusive deals — the bonus information is integrated into each casino’s profile. Affiliates can still leverage this by directing users to a platform where bonus terms are clearly spelled out and easy to compare, enhancing trust and conversion especially for bonus-sensitive audiences.

UX & UI

Bojoko’s user experience is distinctive and highly user-centric. The site’s interface encourages interaction: players can customize their search using robust filters (by license, bonus type, payment method, etc.) to find casinos that match their preferences. The layout is clean and modern, presenting casino profiles in a ‘TripAdvisor-style’ format that includes ratings and pros/cons from the community alongside factual data. This approach makes it easy for users to digest a lot of information without feeling lost, which in turn helps affiliates by increasing player engagement and trust. Bojoko also supports multiple languages and adheres to region-specific regulations (like UK and Ontario standards), so the UI and content adjust to remain compliant and relevant for different audiences. Overall, the portal’s design effectively balances rich functionality with accessibility, aiding conversion through transparency and ease of use.

Affiliate Support

Bojoko emphasizes empowering users and operators through its platform, but it offers limited direct support in the traditional sense. Because casinos manage their own listings on Bojoko, the portal acts more as a marketplace with oversight rather than a service with personal account managers. It provides guidance and transparency (e.g. clearly showing each casino’s licenses and an affiliate disclosure), but if players have complaints, Bojoko relies on community ratings and reviews to highlight issues rather than actively mediating disputes. For casino partners, Bojoko ensures they meet standards and benefit from the portal’s traffic, but there is no dedicated support channel for them beyond the tools to update their profiles. In summary, Bojoko’s support is built into its self-service design and community feedback system—effective for transparency, but without hands-on assistance.

Verdict

Bojoko is an innovative affiliate portal best suited for partners who value transparency and modern, user-driven content. Its unique model—where casinos populate their own profiles and players use advanced filters—means that affiliates sending traffic to Bojoko are offering an experience akin to a comparison marketplace, which can increase player trust and satisfaction. Bojoko shines in regulated markets like the UK and Canada, making it an ideal partner if compliance and local licensing clarity are priorities. Affiliates whose audiences appreciate community feedback and detailed filters will find Bojoko’s platform highly effective at conversion. Conversely, those who prefer a more hands-on affiliate program or a site that spoon-feeds promotions may find Bojoko’s self-service style less familiar. Overall, Bojoko is a forward-thinking choice for affiliates aiming to leverage user empowerment and credible content to drive high-quality engagements.

Key Terms

• Official site: https://bojoko.com
• Verticals: Online casino comparison platform & community
• Markets: UK, Finland, Canada, US (NJ)
• Languages: English, Finnish

Sources

Official sources

• https://bojoko.com/
• https://north-star.network/north-star-network-acquires-leading-casino-affiliate-bojoko/

Third‑party sources

• https://igbaffiliate.com/en/articles/company-results/north-star-network-acquires-casino-affiliate-bojoko/
• https://www.yogonet.com/international/news/2025/02/20/95661-digital-sports-media-group-north-star-network-acquires-igaming-affiliate-bojoko

Portal & Program Details