BlueChip Partners overview (2025)
BlueChip Partners is the official affiliate program for BlueChip Casino & Sportsbook, launched in May 2022. This young program invites webmasters to promote its growing brand across multiple GEOs. As a new affiliate program, it emphasises flexible commission deals and cooperative management.
Bonus Portfolio (20%) — 80/100
Traffic & Reach (30%) — 70/100
As a relatively new program launched in 2022, BlueChip Partners has moderate traffic compared to more established affiliate networks. Its audience is primarily drawn from the brand’s sportsbook and casino platforms, with growing visibility in markets like India and Canada. We score Traffic & Reach at 70/100.
Reputation & Licensing (25%) — 75/100
BlueChip Partners holds a licence from the Curaçao gambling authority, which is less strict than EU regulators. The program is still building its reputation but has not been linked with major controversies. We assign Reputation & Licensing a score of 75/100.
Pros of BlueChip Partners
- Young program launched in 2022 with high potential.
- Multiple commission models and flexible payment options.
- Ngativ carryover.
Cons of BlueChip Partners
- Specific payout speeds and cookie durations are not publicly disclosed.
- Public data on EPC and minimum payout thresholds are limited.
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UX & UI (15%) — 85/100
BlueChip Partners’ affiliate dashboard is modern and easy to navigate. It includes real-time reporting, simple filters, and a responsive interface that works well on desktop and mobile browsers. The program lacks a standalone mobile app, but the web dashboard’s clean UX and intuitive tools justify a solid 85/100 for UX & UI.
Affiliate Support (10%) — 80/100
BlueChip Partners provides reliable affiliate support. Each partner is assigned an account manager and can reach the team via email, live chat and Telegram. The team responds promptly and offers helpful guidance, though there is no dedicated affiliate forum or detailed payout calendar. Nonetheless, the overall support qualit
Overall Rating — 77/100
y justifies our 80/100 score./h3
- Overall — 77/100
Taking into account all of the above factors, BlueChip Partners achieves a weighted score of 77/100. Our calculation uses the 0‑100 scoring methodology that weights traffic, reputation, bonus offers, UX/UI and affiliate support. Read our methodology page for more details on how scores are calculated.
Overall Rating — 77/100
Taking all of the above factors into account, BlueChip Partners achieves a weighted score of 77/100. This final rating is calculated using our transparent 0‑100 methodology, which weights traffic & reach (30 %), reputation & licensing (25 %), bonus portfolio (20 %), UX/UI (15 %), and affiliate support (10 %). For full details of the calculation, read our methodology page.