BlueChip Partners Affiliate Portal Review

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Last verified: 2026-01-08

Affrate score: 76.5/100

BlueChip Partners is the official affiliate program for BlueChip Casino & Sportsbook, launched in May 2022. The program allows affiliates to promote a growing casino brand across multiple regions, with a focus on markets like India, Canada, and New Zealand. BlueChip Partners offers flexible commission models (rev-share up to 35–50% and CPA/hybrid deals), no negative carryover, and dedicated support managers for its partners. In its first year it attracted over 600 affiliate partners and continues to expand its global reach.

How we score: We evaluate each listing using our weighted methodology (0–100). See the full criteria on the Methodology page.

Traffic & Reach

As a new program, BlueChip Partners’ reach is growing quickly but remains focused on key regions. By early 2023 it had over 600 affiliate partners signed up, indicating substantial early interest. The program predominantly targets Indian, Canadian, and New Zealand traffic at this stage, and is actively expanding into additional markets. While its traffic volume is moderate compared to long-standing affiliate networks, BlueChip’s brand visibility is boosted by its casino platform’s user base. The program’s regional approach yields strong engagement in its core GEOs, though global presence is still developing.

Reputation & Licensing

BlueChip Partners is linked to a Curaçao-licensed gambling operator (BlueChip Casino holds a Curaçao eGaming license). While a Curaçao licence is less strict than UK or EU regulators, it provides a basic level of oversight. The affiliate program itself has not been associated with any major controversies since its 2022 launch. With backing from an established casino brand and membership in industry forums (e.g. GPWA Gold Sponsor), BlueChip has built credibility. However, it doesn’t accept UK players and lacks UK licensing, so affiliates must focus on allowed jurisdictions. Overall, its reputation is positive, with transparent terms and a track record still in the making.

Bonus Portfolio

BlueChip Partners’ commission offerings cover CPA, revenue share and hybrid models, headline rates, cookie policies, and negative carryover terms, indicating robust overall terms.

UX & UI

BlueChip Partners’ affiliate dashboard is modern and easy to navigate, with real-time reporting, simple filters, and a responsive interface for desktop and mobile. The program lacks a standalone app, but its clean design and intuitive tools offer a strong user experience.

Affiliate Support

BlueChip Partners assigns each affiliate a dedicated account manager and offers support via email, live chat and Telegram. The team responds promptly and provides helpful guidance, though there is no affiliate forum or detailed payout calendar.

Verdict

BlueChip Partners shows high potential as a young program, offering flexible commission models, a modern easy-to-use platform, and responsive support. However, limited transparency on some terms and a narrower reach keep it shy of the top tier for now.

Key Terms

• Official site: https://bluechip.partners
• Verticals: Casino & sportsbook affiliate program (BlueChip brand)
• Markets: India (primary market)
• Languages: English

Sources

Official sources

• https://bluechip.partners/
• https://bluechip.io/
• https://www.linkedin.com/company/bluechip-partners

Third‑party sources

• https://www.affpaying.com/bluechippartners
• https://cpa.club/en/companies/bluechip-partners/

Portal & Program Details