WhichBingo is one of the first and most respected online bingo portals in the UK. Launched back in 2000, the service offers detailed, independent reviews of bingo and casino sites. More than 3,000 player reviews are published on the portal, and its annual WhichBingo Awards in 2025 gathered around 265,000 votes — a testament to a loyal community and a high degree of trust.
Traffic & Reach (30% — 70/100)
WhichBingo enjoys a dense audience in the UK: the site is estimated at roughly 1 million visits per month and the main traffic comes from the United Kingdom. Strict fairness and specialization in the bingo niche limit international reach, so the portal’s rating on this criterion is moderate.
Reputation & Licensing (25% — 80/100)
The portal lists licensed bingo rooms and checks them for compliance with the policies of the Gambling Commission. More than 20 years of experience and independent reviews ensure a high level of trust, and the practice of awarding prizes serves as an indicator of fairness. As a result, the combination of a paid section and transparency of publications raises the rating.
Bonus Portfolio (20% — 70/100)
WhichBingo’s main offers are bingo bonuses: free plays, ticket packages and subscriptions for their bingo platform. They regularly update promotion lists, but the share of casino bonuses is minimal, so there is hardly anything for casino players.
UX & UI (15% — 80/100)
The WhichBingo site is clear and logically divided into sections (Reviews, Bonuses, News). However, the service is not as modern as newer portals: the menu is sometimes overloaded and advertisements interfere with content. The mobile version works properly, but the design could be more contemporary.
Affiliate Support (10% — 60/100)
Since WhichBingo is a niche bingo portal, it focuses less on partners. There are feedback channels, concise guides and lead payments, but support is not as strong as at large aggregators.
Final Score: 70.5/10.0 (3..5/5)We
Final Score: 73/100 (3.65/5). We calculated the overall score using the formula: 30 × Traffic + 25 × Reputation + 20 × Bonus + 15 × UX + 10 × Support, as presented on the methodology page. WhichBingo scores 73 out of 100 and 3.65 stars out of 5 for its strong reputation, active community and fair bonus terms, while noting its niche focus and limited reach.
Portal & Program Details
| Website | www.whichbingo.co.uk |
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