WhichBingo Affiliate Portal Review 2025 – Evaluation & Score
WhichBingo affiliate portal review 2025 – independent scoring based on traffic, licensing, bonuses, UX and partner support.
WhichBingo is one of the longest‑established online bingo affiliate portals. The site was founded in 2000 by Phil casino, affiliate portal, portal review, 2025Fraser and has spent more than two decades compiling independent reviews of every licensed bingo brand operating in the United Kingdom. WhichBingo quickly became the go‑to destination for players looking for unbiased advice on game selections, welcome offers and community features.
Over the years the company has won multiple industry awards and has established a track record for transparency. The editorial team checks that every bingo room it lists is licensed by the UK Gambling Commission and removes any operator that does not meet its standards. The portal also publishes regular news articles and guides to help players understand wagering requirements, deposit limits and responsible gaming policies.
In 2018 WhichBingo was sold for the first time and it became part of the Gambling.com Group in 2024, but it continues to operate under its own brand with the same focus on fair and comprehensive reviews. The portal reviews welcome bonuses, loyalty schemes, jackpots and mobile usability for each bingo site and s
This 2025 we saw the WhichBingo Awards attract a record 265,000 player votes, underlining the portal’s influence within the UK gaming community. The event, hosted on the Sunborn Yacht in Gibraltar, celebrated the best bingo and casino brands and reinforced WhichBingo’s status as a trusted industry benchmark. The site also expanded its editorial reach through the binge-worthy “Dabbing Out” web series, which racked up over one million views and showcased bingo culture to a new audience.cores them across several criteria. There is also an active player forum where readers can share their experiences with different brands.
Because WhichBingo specialises in bingo rather than online casino, its reach is more niche than general gambling portals, but it delivers strong engagement within its community. For our 2025 affiliate review we evaluated WhichBingo on traffic (moderate), trust and licensing (high), bonus va
riety (good), usability (good) and affiliate support (average). Based on these factors we assign WhichBingo a weighted score of score of 7.4/10 and a reputation score of 4/5. This makes it a strong choice for operators targeting the UK bingo market.